Propaganda x Crise: investir ou sumir?

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Neste segundo semestre o cenário econômico continua sem dar sinais de melhoria. O ano parece que veio mesmo para desafiar empresas e empreendedores a se reinventarem. Competitividade acirrada, tendência de retração no comércio e uma forte ameaça de cair no esquecimento do consumidor caso a sua marca se retraia demais. O que fazer?

Não se iluda, apostar em demissões, não te dará pernas para se locomover e, consequentemente, não renderá medalha quando esta maratona chegar ao fim. Se eliminar o investimento em propaganda, vai abrir espaços para a concorrência se mostrar mais facilmente e ela pode conquistar seu cliente. Solução: uma gestão inteligente, com ações bem executadas, inovação e foco! As melhores armas para vencer esta batalha chamada 2015.

Atuo como publicitário nesse mercado capixaba há quase 20 anos e não me lembro de viver um momento como este: sim, está difícil para todos. As empresas precisam controlar suas verbas, alcançar de forma mais constante e eficiente seu público-alvo, fazer mais com menos.

É fundamental contar com os recursos que a tecnologia e a inovação nos dão para alinhar processos, criar parcerias, formar uma rede diferenciada de fornecedores e, é claro, ter uma assessoria de Comunicação para sugerir ações e campanhas eficientes e que não comprometam o seu fluxo de caixa.

Não se trata de promover leilões ou nivelar por preço, mas selecionar uma agência com conhecimento técnico, agilidade, portfólio de soluções diferenciado e poder de negociação. E quando de trata disto, as agências com foco nas pequenas e médias empresas serão sempre a melhor opção.

O mundo globalizado nos exige mais a cada dia. Mais competência, mais transparência e mais disponibilidade para oxigenar processos e ideias. O dinheiro está caro e o mercado não espera por decisões lentas. Chegará melhor em 2016 quem conseguir respeitar seu próprio caixa e entender os valores de sua marca e os anseios de seus clientes. Sair de cena pode custar um preço muito alto futuramente; gastar muito além do que se tem para dispor, também. Busque sempre o equilíbrio.

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» Mercado » Propaganda x Crise: investir ou...
On 27/07/2015
By

Bart Rodrigues
Publicitário e Jornalista com especialização em Marketing e Tecnologia da Informação. 39 anos, 20 deles dedicado ao mercado capixaba - Corredor de rua nos horários vagos, mas isso pode ter solução.

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